The approach
I design with a vision for what’s possible, shaping ideas into solutions that are purposeful, inclusive, and grounded in real user needs.
DESIGN THINKING & PROCESS
Research & Discover
Uncover user needs and market gaps to ground design in real-world context.
Primary research
Secondary research
Identify gaps & opportunities
User flows & journeys
Secondary research
Identify gaps & opportunities
User flows & journeys
Define & Analyze
Turn findings into clear, actionable design directions that focus on impact.
Analyze data for patterns & themes
Create personas/archetypes
Define problem statements & HMW questions
Prioritize opportunities
Create personas/archetypes
Define problem statements & HMW questions
Prioritize opportunities
Develop & Test
Rapidly explore, test, and refine ideas to create user-centered solutions.
Brainstorm & ideate
Wireframe & prototype (low to high fidelity)
Usability testing with target users
Iterate based on feedback
Wireframe & prototype (low to high fidelity)
Usability testing with target users
Iterate based on feedback
Deliver & Reflect
Deliver polished, effective solutions and capture insights for continuous growth.
Finalize & implement solutions
Present outcomes & rationale
Reflect on learnings & improvements
Archive insights for future work
Present outcomes & rationale
Reflect on learnings & improvements
Archive insights for future work
Frequently used tools
