Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!
Brand Identity
Dodd Camera Rebrand
Role
- Trademark Redesign
Details
Tools - Adobe Illustrator, InDesign
Year - 2022
Project Scope
Dodd Camera is a store that sells cameras, lenses, and a wide range of photography equipment from popular brands. The store was established in 1891 in Cleveland, Ohio, as a supplier of art and drawing materials for architecture. In the early 1900s, Dodd Camera partnered with Eastman Kodak to introduce the revolutionary camera to the market. Today, Dodd Camera has eight local stores in Ohio, and its first store in Chicago was opened in 2008. The store is known for its exceptional customer service, friendly and knowledgeable sales staff, as well as regular classes and events throughout the year.
Approach
To carry Dodd company's long business legacy and to celebrate the partnership with Kodak company, the redesigned trademark formed of four closed letterforms that share homogeneous oval shapes. The new trademark is composed of four closed letterforms that share homogeneous oval shapes. The height of the letters in the trademark has been reduced to reflect the camera bellows which were a visual element of many Kodak camera models incorporated into the trademark.
